![]() ![]() The leading voice platforms do not share data on user’s specific queries, but conversations we’ve had with teams at Amazon and Google made it clear that many users are asking questions where government is the best source. In 2016 Google reported 20% of searches on Android devices were voice searches. Smart speaker ownership is growing rapidly in the UK - 8% of adults now own one, up 3% in 2018 so far. ![]() So we decided to put together a small team to look at how to meet this emerging need on GOV.UK. The most popular way to use these assistants is to ask questions - and we know users often expect to find answers from government. Over the past few years, more and more people have been adding voice assistants like Alexa, Siri and Google Assistant to their homes and using them on their smartphones.
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